The top three metrics people want to be able to track automatically are sleep quality, stress levels and calories consumed and burned. The results come from CCS Insight which surveyed 2,000 people in the US and the UK, aged 16 – 65, and the aim of the study was to find out how wearable tech owners are actually using their devices.
As wearable and health tech companies focus more and more on overall well-being, over just fitness, it looks like they are on the right track to bigger sales.
Sure, calories consumed and burned – which 44% of participants were interested in tracking – no doubt relates to weight loss/training which will come as no surprise. But with 49% of people naming ‘how well I sleep’ as an aspect they would like to measure automatically and 45% choosing stress tracking, it’s clear that we’re more and more interested in getting data to make meaningful lifestyle changes.
CCS Insight shared the graph below with us, ahead of its next report on wearable tech and VR, where you can see that other popular answers included distance for walking, running and cycling, hydration levels (another trend for 2017) and, of course, weight.
“I continue to believe that next year Fitbit and other major players in the wearables space will start expanding the capabilities of their device by adding additional sensors,” CCS Insight analyst George Jijiashvili told us. “It has been suggested that by using galvanic skin response technology, a user’s stress levels can be determined. Jawbone and Basis have previously used GSR technology in their wearables to determine perspiration levels and heart rate, but I believe that its potential hasn’t been fully explored yet.”
The question here was specific to tracking so the results differ slightly from previous studies into how wearables can make themselves useful. In June, 32% of Ericsson ConsumerLab respondents chose a wearable panic button as their most wanted wearable, higher than smartwatches and GPS trackers.